It’s been too long that we had updated our blog, but today’s morning news kicked us! I had to write about this for our readers.
Google has changed a lot over the past 17 years—from the range of their products to the evolution of their look and feel. And today they are changing things up once again. Today, Google is introducing a new logo. Just a month after unveiling a major restructuring of the company, Google is updating its image, too.
The Official Google’s Blog Said,
“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”
When we saw this today morning, we just said “Wow”
They even made a short video for this:
Now about the logo, the new Google logo is still a wordmark, but it’s now using a sans-serif typeface, making it look a lot more modern and playful. The colors are also softer than they used to be.
The logo bears a bit more resemblance to the logo of Google’s new parent company, Alphabet, as well. Alphabet’s wordmark has a similarly unadorned look, and this update makes the two companies’ design language fall more in line.
According to Tamar Yehoshua, VP, Product Management & Bobby Nath, Director of User Experience, “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”
You can also see the new Google “G” beginning to appear across its services. Among the more notable is Google+, which is now represented by a big colorless version of the new G.
The Google Dots are four dots, colored blue, red, yellow, and green. They animate, they communicate, they’re playful, versatile, memorable; everything you’d ask for in an identity. The previews we’ve seen so far suggest that they’ll be central to all of Google’s future UI design, providing visual feedback on interactions.
Google also invented a new typeface called ‘Product Sans’ that is meant to resemble the simple printing in a grade-school book. It will replace a serif typeface that Google has been using in its logo for more than 16 years. All in All an awesome work done!
Well, Congratulations @google on the #newlogo -ours is not that bad too.