One of the greatest things about building your own company is that you have no limits on exploring your creativity. Our minds usually does the marvelous thinking… We may thus end up with endless possibilities to do this, do that; coz let’s face it, we love building brands. And brands are not built overnight. So, the best part of owning a company for me is that I can put my thoughts & ideas into execution to create the brand I want! . It’s a challenging thing to do because ideas and their execution are the two sides of the same coin. There is no remonstrance about the fact that smart blend of ideas and execution leads to success. 
Hybreed’s 404 store was initially too an idea… When we started out, we had one thing in mind-A sellout of hybreed hand painted tees with unique themes! We came up with many different opinions on how to execute the very core idea. But it’s important to realise that you might  have  hundreds of good ideas but how you make those ideas happen is exponentially more important than the idea itself!